Double Your Success

Dr. Sterling Carter is a sought-after speaker, combining his expertise in healthcare, business, and leadership to deliver impactful and motivating presentations. He shares real-world strategies and insights drawn from his diverse experiences — from the battlefield to the boardroom.

Principles to build a multimillion-dollar business

Double Your Success

A business starts with an idea and is fueled by motivation, passion, and drive; but there is much more involved in building a successful company. Dr. Sterling Carter and Mr. Stephen Levi Carter are twin entrepreneurs and the authors of


Double Your Success: Principles to Build a Multimillion-Dollar Business

. They grew their thriving business, Sterling Staffing Solutions, from humble beginnings as one person answering the phone in the back office of Dr. Carter’s physical therapy practice.

This book is about the journey that led to the exponential expansion of their business and the lessons they learned from a lifetime of feeding their entrepreneurial spirits.

Double Your Success


is an extremely valuable tool for anyone thinking about starting or trying to grow their own business. This guide to building from the ground up provides readers with advice for every step of their entrepreneurial journey, from searching for your potential niche in the market to taking your business to the next level.

This concise guide to creating your entrepreneurial vision will show you how to:

  • Find your niche and discover your why.

  • Plan your work and work your plan.

  • Reach your goals consistently by applying the ARTIST model.

  • Set realistic expectations and create a plan to get there, then reassess and plan again: PRR Model.

  • Choose a business partner using your head, not youFull Widthr heart.

  • Determine which opportunities to pursue by employing our Six O’s technique.

  • Use the CARES model to interact with stakeholders.

  • Understand the importance of finding a great coach and giving back to your comFull Widthmunity.

  • Stay relevant in an ever-changing marketplace.

  • Now...let's succeed!!

About the Authors

Dr. Sterling L. Carter

Dr. Sterling Carter is a leader in his field and strives to promote innovation in the healthcare community. He has over twenty years of experience working as a professional physical therapist and is a decorated U.S. Army veteran who served his country for over two and a half decades, earning the rank of Major before retiring.

Dr. Carter has extensive education, training, and experience in the healthcare arena. He earned his Bachelor of Science in biology from Langston University and went on to complete his Master of Science in physical therapy with a focus in orthopedics at Texas Woman’s University. He now holds a Doctorate of Physical Therapy from Simmons College. In addition to his higher education, Dr. Carter is a graduate of the esteemed Fort Bend Leadership Forum and a Certified Strength and Conditioning Specialist (CSCS).

A successful serial entrepreneur, Dr. Carter has held countless leadership positions throughout his career. He is currently the President and CEO of Sterling Physical Therapy & Wellness and a founding partner and CEO at Sterling Staffing Solutions. His past business ventures include Sterling Energy Solutions, Sterling Security Group, and Sterling Strategic Counsel, among others.

Stephen Levi Carter, MBA

Stephen Levi Carter brings with him over two decades of experience in leadership, working in finance in managerial and executive-level positions for consulting firms, medical insurance companies, oil and gas companies, and technology firms.

Stephen has owned multiple businesses including an online magazine, event promotions company, beauty salon, jazz lounge, restaurant, and a full-service accounting and tax company. He is now a founding partner and CEO of Sterling Staffing Solutions, as well as the CEO of White Orchid Hospice, a company providing palliative and hospice services to patients throughout the greater Houston metropolitan area.

Stephen served as a U.S. Army combat medic during Desert Storm before earning his Bachelor of Business Administration in accounting from Langston University. He now holds a Master of Business Administration in change management and finance from the University of Houston – Clear Lake. Mr. Carter is also a certified Project Management Professional (PMP), the most important industry-recognized certification for project managers.

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